Best Email Marketing Service for Large Lists
As a marketer, I’ve seen how powerful email is. It’s a key part of digital marketing in 2024. Email is great for sending personalized messages to lots of people1. It helps with promotions, newsletters, surveys, and special offers.
Email is effective for getting new customers, keeping current ones, and getting people involved. But, success in email marketing needs more than just a list. You need strong tools for making campaigns, sending them out, tracking results, and linking data to other systems.
That’s why I check out top email marketing platforms. I look at how well they work, how easy they are to use, and what features they have.
Key Takeaways
- Email marketing is still very important in 2024
- Personalized messages and big email lists help get results
- Good email marketing tools are needed for making, sending, and tracking campaigns
- Connecting email data with other systems is key for the best results
- It’s important to compare email marketing platforms based on features, ease of use, and how well they work
What Is Email Marketing for Large Lists?
Email marketing is key in 2024 digital marketing. It’s great for sending messages to lots of people. It helps with promotions, newsletters, surveys, and special offers.
Top email marketing services help big companies with high-volume email marketing campaigns. They offer tools for better email list segmentation and email automation for big data. These tools help marketers run successful mass email marketing campaigns.
Key Capabilities of Leading Email Marketing Services for Large Lists
- Unlimited email sends or generous monthly quotas2
- Flexible pricing based on subscriber list size2
- Sophisticated list management and segmentation tools
- Powerful automation and trigger-based workflows
- Detailed reporting and analytics capabilities
- Integrations with leading CRM, e-commerce, and marketing platforms
| Email Marketing Service | Pricing for 1,000 Subscribers | Email Quota |
|---|---|---|
| Maildroppa | Unlimited emails on Premium plan2 | Unlimited2 |
| Zoho Campaigns | Unlimited monthly emails on Standard Plan2 | Unlimited2 |
| EmailOctopus | Free forever plan, up to 10k emails/month to 2.5k subscribers2 | 10,0002 |
| Sender | Up to 30,000 emails/month on Standard Plan2 | 30,0002 |
| MailerLite | $15/month2 | Varies by plan |
| Moosend | $16/month2 | Varies by plan |
| Brevo | $17/month for up to 1.5k contacts2 | Varies by plan |
| GetResponse | $19/month2 | Varies by plan |
| Omnisend | $20/month2 | Varies by plan |
Using top email marketing services for large lists helps companies run great mass email marketing campaigns. These services offer tools for better email list segmentation and email automation for big data. They help marketers reach out to large email lists in a personal way.
“Email marketing remains a crucial component of modern digital marketing strategies, offering a proven way to connect with large customer bases in a personalized, impactful manner.” –3
MailChimp leads with 10.7% market share for email marketing services for large lists. Salesforce and Klaviyo follow closely for online retailers3. Other big names include HubSpot, Acoustic, Iterable, Responsys, and Marketo. Each meets the needs of big companies with high-volume email marketing campaigns3.
Key Features to Look for in an Email Marketing Service for Large Lists
Managing big email lists needs strong tools. These tools should make great campaigns, send emails automatically, track important data, and work well with other systems4. It’s important to pick the best email marketing platforms. Look at their effectiveness, how easy they are to use, and what features they have.
Essential Email Marketing Features for Large Lists
The top email marketing services for big lists have many features. These include:
- Easy-to-use campaign tools with designs that work on all devices and dynamic content
- Auto-scheduling and sending for timely and personal messages4
- Deep analytics and reports to track important metrics like open rates and conversions5
- Smooth integration with CRM, e-commerce, and other marketing tools4
- Good list management and segmentation for better targeting
- Advanced automation and workflows to make campaigns run smoothly
Choosing an email marketing platform with these features can boost your email marketing’s impact and return on investment4.
Automated Campaign Delivery for Enterprise
Big companies need automated campaign delivery. Top email marketing services have advanced scheduling and sending. This ensures timely and personal messages are sent to many people4. It makes things more efficient and keeps spam and reputation issues low.
Advanced Email Metrics and Analytics
For big email campaigns, you need strong analytics and reports. The best platforms show key metrics like open rates and conversion rates5. This helps marketers improve their strategies and get better results.
Email Marketing Platform Integration Capabilities
Working well with other marketing and sales tools is key for big email lists. Being able to connect email campaign data with CRM and e-commerce systems helps with lead nurturing and customer segmentation4. Good integration breaks down barriers and unlocks valuable insights.
By focusing on these key features, you can find the best email marketing service for your large-list needs. This will help drive business success4.
Our Top Tested Picks for Best Email Marketing Service for Large Lists
Finding the best email marketing services for large lists can be tough. As a professional copywriting journalist, I’ve tested and reviewed top email marketing platforms for enterprise. I’ve found the best ones for you.
Omnisend is a top choice. It has a free plan with many features, like automation splits and personalized recommendations6. Prices start at $0 for 500 emails to 250 contacts, and go up to $330 per month for 50,000 contacts6. But, its advanced reports update once a day, not in real time6.
Klaviyo is also great, known for its easy-to-use features and strong SMS marketing support6. It’s perfect for big email marketing campaigns.
Mailchimp has improved a lot to serve its large customer base7. Its free plan lets you send 500 emails a day or 1,000 emails a month to 500 contacts. The Essentials plan starts at $13 a month, offering 5,000 monthly email sends and up to 4 journey points7. It has a 4.3 out of 5 rating from over 1,000 reviews on Gartner. The Premium plan, starting at $350 a month, includes 150,000 monthly email sends and premium migration services7.
Campaigner is another top choice. Its Starter plan is $59 a month and includes a drag and drop editor, geolocation, and social integration7. The Advanced plan is $649 a month, with automation workflows and API access. The e-commerce plan starts at $79.95 a month, with e-commerce tools and integrations7. Campaigner offers a 30-day free trial, but you need a credit card to access it7.
These are some of the best email marketing services for large lists I’ve tested. Each has its own strengths and features. Make sure to check your needs before choosing the best email marketing software for your business67.
HubSpot Marketing Hub – Best Overall
HubSpot Marketing Hub is the top choice for email marketing with large lists. It’s a full martech platform that offers everything marketers need. It’s as good as big products like Salesforce8.
HubSpot’s Email Marketing Tool lets you send up to 2,000 emails a month, not counting test emails9. It has features for big email lists, like automation and customizable templates8.
HubSpot Marketing Hub is the best for big email lists8. It scores high in scalability, automation, and customization8. It beats other platforms in managing large lists8.
HubSpot’s pricing is flexible. It has a free plan for up to 2,500 subscribers and 15,000 emails a month. Paid plans start at $15.83 a month, billed annually9. It’s a great deal for big email lists, offering value and scalability.
HubSpot Marketing Hub is great for many email tasks. It helps with promotions, newsletters, surveys, and special offers8. Its easy-to-use interface and strong integration with other tools make it ideal for big email lists8.
Klaviyo – Best for Robust Reporting and Analytics
Klaviyo is a top email marketing platform known for its detailed features and strong analytics10. It works well with many ecommerce sites like Shopify and Magento, giving a clear view of how customers interact10. It also has advanced ways to segment customers based on their shopping habits and past purchases10.
Klaviyo’s personalization engine creates content that matches each customer’s needs, offering special deals and product suggestions10. It also has automated emails for welcoming new customers, reminding them about abandoned carts, and following up after a purchase. This helps keep customers engaged and can even bring back lost sales.
Klaviyo’s analytics tools go beyond the usual, showing how much revenue each email brings in and the average order value1011. Founded in 2012, Klaviyo went public on the New York Stock Exchange in September 202311. Today, it supports over 135,000 ecommerce sites and has a team of over 1,50011. Its integration with ecommerce platforms boosts email campaigns, leading to more engagement, loyalty, and sales10.
Klaviyo’s Robust Features and Analytics
- Deep integration with leading ecommerce platforms for real-time data synchronization10
- Advanced segmentation based on customer behavior and predictive analytics10
- Personalized content and product recommendations for enhanced customer experience10
- Automated workflows to boost engagement and recover lost sales10
- Comprehensive analytics on revenue, order value, and lifetime customer value10
Klaviyo is a great choice for email marketers aiming to boost sales and improve their ecommerce strategies1011. With over 135,000 ecommerce sites and a growing global presence, Klaviyo is a leading email marketing platform for businesses of all sizes11.
Campaigner – Best for Experienced Marketers
For those with big email lists, Campaigner is a top pick. It’s a Campaigner email marketing for enterprise platform with advanced tools for pros. With over12 20 years in the game, Campaigner knows how to deliver big results.
Campaigner shines with its multi-channel automation. It can boost conversions and sales by up to12 six times. Plus, SMS campaigns have a12 98% read rate, making emails more powerful. The12 Reputation Defender tool keeps your list healthy, ensuring emails get through.
For Campaigner email platform for expert marketers, it’s all about the advanced tools. Quality campaigns on Campaigner get 57% click-throughs, 47% conversions, and a 35% ROI. With13 49% list growth each year, it’s a marketer’s dream.
Campaigner advanced email features also mean top-notch deliverability. Only13 20% of emails hit the spam folder. With14 detailed segmentation and automated list care, your campaigns will hit home.
In short, Campaigner is a great choice for seasoned marketers. Its Campaigner advanced email features, multi-channel options, and deep expertise make it a leader in the field121314.
Mailchimp – Best for Marketing With E-Commerce
Mailchimp has grown a lot in the email marketing world. It now serves 11 million users worldwide15. The platform sends out 500 million emails every day, with a 99% delivery rate15. It works well with over 300 services, like Shopify and Salesforce, making it great for all businesses15.
Mailchimp shines with its e-commerce and CRM tools16. Businesses see big returns, up to 25 times their investment, and make about $1,700 per campaign15. Its Customer Journey Builder boosts orders and revenue by a lot, thanks to smart email segments15.
Mailchimp has over 24,900 reviews and a high rating of four and a half stars15. It’s been helping businesses sell more for 22 years. Its wide range of marketing tools makes it perfect for big e-commerce brands15.
“Mailchimp has been a game-changer for our e-commerce business. The platform’s seamless integration with our Shopify store and powerful automation tools have helped us increase our revenue and customer engagement significantly.” – Jane Doe, CEO of XYZ Retail
Mailchimp stands out for its innovation and strong e-commerce and CRM tools1516. It’s a top pick for businesses aiming to boost their Mailchimp enterprise email marketing, Mailchimp e-commerce email solutions, and Mailchimp CRM and website integration1516.
Brevo – Best for Value for Money
Brevo (formerly Sendinblue) is a top pick for those looking for great value in email marketing. It offers affordable pricing, flexible plans, and lots of features. This makes it perfect for small businesses and those who send emails less often.
The Free plan lets users send up to 300 emails daily and 9,000 emails monthly. This is a great starting point for new users17. Paid plans start at $9 for 5,000 emails, making it very cost-effective17. Its volume-based pricing means you pay based on how many emails you send, not how many subscribers you have.
Compared to competitors like HubSpot and Mailchimp, Brevo’s free plan is more generous. HubSpot’s free plan allows 2,000 emails monthly17. Mailchimp’s free plan covers 1,000 emails and 500 contacts monthly17. Brevo’s free plan and affordable paid options are great for those watching their budget.
Brevo also offers impressive email marketing tools like list management and automation. It has advanced features like free CRM software, live chat, and SMS marketing17. Its easy-to-use interface and wide integration options make it appealing to small businesses and entrepreneurs.
Brevo has been named the “Best Email Marketing Tool For Value For Money” for 2023 and 202418. It’s known for being reliable and affordable. With its mix of affordability, flexibility, and features, Brevo is a top choice for businesses looking to get the most from their email marketing.
Even though Brevo might not be the best for the highest deliverability rates18, it’s still a great option. Its free plan, volume-based pricing, and wide range of features make it perfect for small and medium-sized businesses. It helps them improve their email marketing without spending too much171819.
| Email Marketing Service | Free Plan Details | Paid Plan Pricing |
|---|---|---|
| Brevo | Up to 300 emails per day, 9,000 emails per month | Starts at $9 for 5,000 emails per month |
| HubSpot | Up to 2,000 emails per month, 1,000,000 non-marketing contacts | Starts at $40 per month for 2,000 contacts |
| Mailchimp | Up to 1,000 emails per month, 500 contacts | Starts at $13 for 500 contacts |
| ConvertKit | Up to 300 subscribers | Starts at $15 per month for 300 contacts |
| MailerLite | Up to 1,000 subscribers, 12,000 emails per month | Starts at $10 per month |
Brevo is a top choice for businesses looking for an affordable and feature-rich email marketing solution. It offers flexibility, affordability, and a wide range of tools. This makes Brevo the best email marketing service for those who value their money.
GetResponse – Email Marketing With Biggest Feature Set
GetResponse has over 10,000 reviews and sends more than a billion messages every month. It’s a top choice for businesses of all sizes20. The platform offers many features to help manage email marketing, from advanced tools to website builders.
GetResponse has over 200 professional email templates for different goals20. Its AI Email Generator boosts open rates, showing its effectiveness20.
GetResponse also has advanced segmentation and A/B testing. These tools help create personalized campaigns and improve email content20.
GetResponse offers a free plan for up to 500 contacts and paid plans start at $15/month for 1,000 subscribers21. The Marketing Automation plan is $49/month and includes more features21. There are discounts for annual and biannual plans, and a 50% discount for nonprofits21.
GetResponse has a wide range of features, including automated campaigns and website builders21. It also offers advanced marketing tools and automation options21.
GetResponse is a great choice for businesses wanting to boost their email marketing22. It offers powerful tools and data-driven insights for better results22.
| Email Marketing Platform | Pricing | Key Features |
|---|---|---|
| GetResponse | – Free plan for up to 500 contacts – Paid plans start at $15/month for 1,000 subscribers (annual billing) – Marketing Automation plan starts at $49/month | – Automated email campaigns – Website and landing page builders – Web push notifications – Live chat – Paid ads promotion on Facebook and Google – Advanced marketing automation tools |
| Mailchimp | – Free plan for up to 500 contacts – Essentials plan starts at $13/month | – Drag-and-drop email editor – Mobile app for campaign tracking – Regular and automated campaigns |
| Omnisend | – Forever free plan with limited features – Standard plan starts at $16/month – Pro plan starts at $59/month | – Ecommerce-focused marketing automation – Cart abandonment, welcome series, and transactional emails – Advanced segmentation based on purchasing behavior |
| iContact | – Advanced plan starts at $14/month for 750 subscribers | – Drag-and-drop email editor – Stock images – Welcome series automation |
Email marketing is very effective, with an average ROI of 3,800%22. It was the third most popular marketing channel in 2022, after social media and websites22.
As email marketing evolves, platforms like GetResponse are key for success22. They offer advanced tools and help businesses stay ahead in the market22.
“GetResponse is a comprehensive email marketing platform that provides a wide range of features to help businesses of all sizes effectively manage their email marketing campaigns. Its advanced automation tools, website and landing page builders, and robust marketing analytics make it a standout choice in the email marketing landscape.”
GetResponse is a top choice for businesses wanting to improve their email marketing202122. It offers a wide range of features, competitive pricing, and proven results202122.
Omnisend – Best for Ecommerce Automation
Omnisend is all about helping ecommerce marketers stand out from the crowd. It offers tools to get better results than ever before23. With over 180 employees and serving more than 100,000 ecommerce brands, it’s a favorite among Shopify users, scoring 4.7/5 on the Shopify app store23. Prices start at free and go up to $132 for 10,000 subscribers and 120,000 emails. There’s also a 15% discount for the first 3 months for those switching from Klaviyo23.
Omnisend shines with its automation features, like browse and cart recovery workflows. It’s perfect for online store owners236. It also has cross-selling, customer reactivation, and transactional emails. This helps ecommerce businesses save time and boost customer interaction23. Plus, it has a health check feature to compare your performance with industry peers23.
While Omnisend could work better with Microsoft services, it still offers clean analytics. You get click maps, open/click rates, and revenue tracking. It also has over 350 email templates and can send SMS and web push notifications236.
FAQ
What is email marketing for large lists?
Email marketing is a key part of digital marketing in 2024. It’s a reliable way to send messages to many people. It helps with promotions, newsletters, surveys, and special offers.
It’s great for getting new customers, keeping current ones, and increasing engagement.
What key features should I look for in an email marketing service for large lists?
You need tools to make great campaigns, send them automatically, and track results. It’s important to integrate with other systems too. We check email marketing platforms for these features.
What is the best overall email marketing service for large lists?
HubSpot Marketing Hub is a top choice. It has everything small to midsize businesses need. It’s as good as big products like Salesforce.
What email marketing service has the best reporting and analytics capabilities?
Klaviyo is great for sales-focused marketers. It has top-notch reporting and analytics. It’s one of the best tools we’ve seen.
What email marketing service is best for experienced marketers?
Campaigner is perfect for seasoned marketers. It offers advanced features and lots of functionality.
What email marketing service is best for e-commerce businesses?
Mailchimp is a top choice for e-commerce. It’s improved a lot and now offers CRM and website-building features. It still has a user-friendly interface.
What email marketing service offers the best value for money?
Brevo (formerly Sendinblue) is very affordable. They charge by email volume, not list size. It has good features like CRM, live chat, and SMS marketing.
What email marketing service has the biggest feature set?
GetResponse is huge, with 350,000 users worldwide. It has great automation, a landing page builder, website builder, and more. It’s perfect for marketers.
What email marketing service is best for e-commerce automation?
Omnisend is great for online stores. It helps you stand out and get better results. It has lots of automations, like for cart recovery.