Top 10 Best E-mail Marketing Software
Email marketing is key in 2024, helping businesses get new customers, keep current ones, and engage more1. It’s a powerful way to send messages that feel personal to customers. This can be for promotions, newsletters, surveys, or special deals.
To succeed in email marketing, you need more than just a list of contacts. You need tools to make great campaigns, send them automatically, and track how they do. I’ve looked at top email marketing platforms. I’ve judged them on how well they work, how easy they are to use, and their features. This guide will help you pick the best email marketing software for your business.
Key Takeaways
- Email marketing is still very important in 2024, helping businesses get new customers, keep current ones, and engage more.
- Good email marketing software is key for making, automating, and tracking email campaigns.
- I’ve checked out 10 top email marketing platforms, looking at their effectiveness, ease of use, and features.
- My top choices include options for detailed reporting, small business automation, and for experienced marketers.
- Pricing for email marketing software varies, from $9 to $299 a month.
The Importance of Email Marketing in Today’s Digital Landscape
Email marketing is key in 2024, helping businesses get new customers, keep existing ones, and engage with them2. With over 4.5 billion email users worldwide2, it’s a cost-effective way to reach people. It lets businesses connect with their audience and meet their goals.
Marketers see email’s value, with 50% saying it’s crucial for their success2. Starting an email campaign can cost as little as $17 a month2. Plus, 77% of B2B consumers like getting marketing emails2, showing its importance.
Top email marketing tools give marketers detailed analytics3. They can track things like open rates and how much money is made3. This helps businesses improve their email plans and get better results.
Email marketing gets better with personalization and automation3. It lets marketers send messages that really speak to their audience. New trends like interactive emails and AI are making email marketing even more powerful3.
Email marketing is still a big deal in today’s digital world23. It’s a cost-effective, data-driven, and personalized way to attract, keep, and engage customers23.
Factors to Consider When Choosing an Email Marketing Solution
Choosing the right email marketing platform is key. Success in email marketing goes beyond just having a list. You need tools to make great campaigns, send them out automatically, track how they do, and link them to your systems4. Look at top email marketing software for their effectiveness, ease of use, and features.
Effectiveness
The email marketing platform you choose should be effective. It should help you get high open and click rates. It should also give you detailed analytics to see how your campaigns are doing. Email marketing can bring in $36 for every $1 you spend, making it a powerful tool4.
Ease of Use
The email marketing software should be easy to use. It should have features like drag-and-drop builders, templates, and automation. This lets your team focus on making great content, not fighting with hard-to-use tools4.
Feature Sets
Check the email marketing features to see if they meet your needs. Look for things like list segmentation, A/B testing, and personalization. Also, features like triggered emails and integrations with other platforms can add a lot of value4.
Integrations
Good email marketing integrations are crucial for a smooth marketing strategy. Choose platforms that work well with CRM, e-commerce, social media, and analytics tools. This helps you keep all your data in one place, automate tasks, and see how well your marketing is doing4.
By thinking about these points, you can pick an email marketing platform that fits your business goals. It should make your marketing work better and show you clear results.
Our Top Tested Picks
We’ve found the best email marketing software for businesses of all sizes. These best email marketing tools have features and prices for every need. Let’s look at our top choices and what makes them stand out.
- HubSpot Marketing Hub – A complete marketing platform with email, CRM, and automation5.
- Klaviyo – Known for its detailed reports, Klaviyo helps businesses make smart email choices5.
- Campaigner – Customizable and easy to use, Campaigner is great for experienced marketers5.
- Mailchimp – A top choice for years, Mailchimp now offers CRM and website tools5.
- ActiveCampaign – Affordable and cloud-based, ActiveCampaign boosts lead generation for small businesses5.
- GetResponse – Starting at $19 for 1000 recipients, GetResponse is packed with features for small businesses5.
- Brevo – Free for up to 9000 emails, Brevo is perfect for those on a budget5.
- Omnisend – From $16 for 6000 emails, Omnisend offers advanced automation5.
- Zoho Campaigns – Starting at $5 for unlimited emails, Zoho is affordable for small businesses5.
- Drip – From $39 for 2500 recipients, Drip is versatile and powerful5.
Each top email marketing software has its own strengths. They cater to different business needs and budgets. Check out their features, prices, and reviews to find the best fit for your business. The right email marketing tools can greatly improve customer engagement and revenue.
| Software | Pricing | Contacts/Emails |
|---|---|---|
| Mailchimp | Free plan, $11+ per month | Up to 500 contacts, 1,000 emails per month |
| ConvertKit | Free plan, $29+ per month | Up to 1,000 subscribers, unlimited emails |
| Omnisend | $16+ per month | 500 contacts, 6,000 monthly sends |
| Campaign Monitor | $11+ per month | 500 contacts, 2,500 emails |
| AWeber | $12.50+ per month | Unlimited subscribers, unlimited sends |
| beehiiv | Free plan, pricing not specified | Up to 2,500 subscribers, unlimited sending |
| Curated | $39+ per month | Up to 1,500 subscribers |
| Flodesk | $35 per month(Get 50% off at $17) | Unlimited subscribers, unlimited sends |
| Zoho Campaigns | $3+ per month | Up to 500 subscribers, unlimited sends |
| Benchmark Email | Free plan, pricing not specified | Generous free plan, unlimited contacts |
“The right email marketing tools can be a game-changer in driving customer engagement, retention, and revenue growth.”
With this detailed look at our top email marketing software picks, you can choose the best for your digital marketing. These tools can help you reach your business goals567.
Best Overall: HubSpot Marketing Hub
HubSpot Marketing Hub is the top choice for small to midsize businesses8. It offers a wide range of features for modern marketers. This makes it a great tool for managing email campaigns and customer interactions.
HubSpot Marketing Hub does more than just email marketing. It includes CRM, content management, and social media solutions8. This helps businesses streamline their marketing, understand customer behavior, and improve results.
The platform is easy to use, even for those without technical skills8. Marketers can create professional emails with advanced features like dynamic content and A/B testing.
While it requires a paid subscription, the benefits are worth it8. Email marketing can bring in $40 for every $1 spent, making HubSpot a smart investment.
HubSpot Marketing Hub is great for both small and midsize businesses9. It has powerful features, is easy to use, and offers a high ROI. This is why it’s seen as the best email marketing software.
Best for Robust Reporting and Analytics: Klaviyo
Klaviyo is a top choice for email marketing software that shines in reporting and analytics10. It’s made for email marketers who want to boost sales. It has a wide range of features and integrations that make it stand out.
Klaviyo’s automated emails can make over 14 times more money per recipient than manual campaigns10. It offers 100+ customizable templates to make email campaigns better10. Plus, it has 60+ built-in flows for things like welcome messages and cart reminders10.
Klaviyo can connect with over 350 data sources for better targeting10. It also has over 300 platform integrations for eCommerce businesses11. This makes it easy to add to your tech stack.
Klaviyo uses AI for analytics and reporting, giving users a big advantage10. It offers detailed reports and personalized benchmarks. This helps users make better decisions and get great results10.
Klaviyo makes sure emails look good on all devices with its mobile-friendly templates10. It also has a big community of eCommerce sites and SMS marketing clients11. This shows how effective and popular it is.
Klaviyo starts at $60/month based on active profiles, with a free tier for trying it out10. It’s a great deal for email marketers who want a powerful tool for reporting and analytics10.
In short, Klaviyo is a top pick for businesses looking for a top-notch email marketing software1011. It’s all about delivering great results with its advanced analytics and reporting.
Best for Experienced Marketers: Campaigner
Campaigner is a top pick for seasoned marketers wanting a customizable email marketing tool. It has a wide range of features at a good price. This makes it perfect for bigger businesses with big email marketing plans12.
Campaigner’s workflow designer and online tools help users manage complex campaigns. Users see up to six times more sales with its automation compared to simple email campaigns12. It also works well with many third-party apps, making it easy to fit into your digital plans.
Campaigner shines with its SMS marketing. It lets users add SMS to their campaigns, thanks to its 98% read rate12. It also has a tool to keep your email list healthy, ensuring your messages get through.
Campaigner is great for those who want to customize and get support. It has over 20 years of experience and thousands of happy customers12. Plus, it offers 24/7 support for any help you need.
In summary, Campaigner is a strong email marketing tool for experienced marketers. It has powerful features, lots of resources, and dedicated support. It’s a top choice for businesses aiming to boost their email marketing.
Best for Marketing With E-Commerce: Mailchimp
Mailchimp has grown a lot in the email marketing world. It has added CRM and website-building tools to its services. Yet, it still keeps its user-friendly interface13.
Mailchimp is a full package for e-commerce businesses. It has everything needed for success13. Its main features include:
- Up to 25x ROI seen by Mailchimp users13
- Over 99% deliverability rate for email on average13
- 11 million+ users globally13
- 50+ behavior-based triggers for personalization13
- 58% higher click rate for users who sent both email and SMS campaigns compared to email-only campaigns13
- 16x SMS ROI based on e-commerce revenue attributable to SMS campaigns13
- Ranked as the #1 AI-powered email marketing platform13
Mailchimp’s free plan is great for small and medium-sized e-commerce businesses14. It offers many features for free. The cost starts at $0 for 500 emails to 250 contacts, then goes up based on contacts14.
Mailchimp is a top choice for e-commerce businesses. It has CRM, website-building, and strong email marketing. Plus, its prices are competitive141315.
Best Email Marketing Software
There are many top email marketing software options for businesses of all sizes. These platforms have different features and prices to help you reach your audience effectively16.
Top Picks for Email Marketing
After analyzing and testing, we found some top email marketing software:
- Brevo – Great for small businesses. Brevo has a Free plan that lets you send up to 300 emails a day for free, up to 9,000 emails a month16. Paid plans start at $9 a month for 5,000 emails16.
- HubSpot – Ideal for big companies. HubSpot’s free plan lets you send up to 2,000 emails a month and store 1,000,000 non-marketing contacts16. The Starter Marketing plan costs $40 a month for 2,000 contacts16.
- Mailchimp – Simple for emailing. Mailchimp’s free plan includes 1,000 emails a month and 500 contacts16. Paid plans start at $13 a month for 500 contacts16.
- ConvertKit – Great for content creators. ConvertKit’s free plan supports up to 300 subscribers, with paid plans starting at $15 a month for 300 contacts16.
These are just a few top email marketing software options. Each has unique features and strengths. When choosing, consider your subscriber size, email volume, and marketing needs16.
We’ve also listed the best email marketing software of 202417. This includes their key features, strengths, and who they’re best for17. This should help you pick the right one for your business17.
| Email Marketing Software | Key Features | Strengths | Ideal Users |
|---|---|---|---|
| Brevo | Free plan, all core features, up to 300 emails per day, 9,000 emails per month | Affordable, scalable, robust feature set | Growing small businesses |
| HubSpot | Free plan, up to 2,000 emails per month, 1,000,000 non-marketing contacts | Enterprise-grade, comprehensive marketing platform | Enterprise-level businesses |
| Mailchimp | Free plan, 1,000 emails per month, 500 contacts | Simple and user-friendly, wide customer base | Small businesses and individuals |
| ConvertKit | Free plan, up to 300 subscribers, paid plans from $15 per month | Tailored for content creators, powerful automation | Bloggers, content creators, online creators |
The best email marketing software for you depends on your needs, budget, and goals. By knowing the features, strengths, and users of these top solutions, you can choose the best fit for your business1617.
Choosing the Right Email Marketing Software
When picking the best email marketing software, several key factors come into play18. A/B testing can boost your campaigns, with subject lines, images, and messaging seeing significant increases18. Knowing your software users’ demographics, like gender and location, helps tailor your messages18.
It’s also important to look at the software’s ease of use and features. Choose tools that offer strong data analysis, like tracking click-through rates18. Being able to integrate with your CRM and other tools is key for a unified approach19.
Key Considerations for Selecting Email Marketing Software
- Send volume and list size: Ensure the platform can handle your current and anticipated email marketing needs.
- Integrations with other systems: Seamless integration with your CRM, eCommerce, and other marketing platforms is crucial.
- Design options and customization: Evaluate the platform’s ease of use and the flexibility to create visually appealing, branded emails.
- Marketing features: Look for advanced features like segmentation, personalization, and marketing automation to enhance your campaigns.
- Reporting and analytics: Comprehensive data insights are essential for measuring the success of your email marketing efforts.
The right email marketing software depends on your specific needs and goals19. By considering these factors, you can find a platform that supports your team in delivering effective campaigns19.
| Factor | Importance | Key Considerations |
|---|---|---|
| Send Volume and List Size | High | Ensure the platform can handle your current and anticipated email marketing needs. |
| Integrations | High | Seamless integration with your CRM, eCommerce, and other marketing platforms. |
| Design and Customization | Medium | Evaluate the platform’s ease of use and the flexibility to create visually appealing, branded emails. |
| Marketing Features | High | Look for advanced features like segmentation, personalization, and marketing automation. |
| Reporting and Analytics | High | Comprehensive data insights are essential for measuring the success of your email marketing efforts. |
Choosing the right email marketing software means evaluating what matters most for your goals1819. Find a platform that balances features, integrations, and data insights for the best results1819.
Essential Email Marketing Software Features
Effective email marketing needs strong tools for creating engaging campaigns, automating sending, and tracking important metrics20. Marketers should look for software with key features that boost their campaigns and bring real results.
Customizable email templates and easy design tools are key, letting users make messages that grab their audience’s attention20. Good contact management, like easy list building and segmentation, is vital for sending content that feels personal20. Detailed reporting and analytics help marketers see how well their emails are doing, guiding them to improve.
Features like advanced automation and AI can make workflows smoother8. Integration options let data flow smoothly between email marketing tools and other important business systems20. The right software can help businesses improve their online marketing and achieve clear goals.
“The best email marketing software offers robust features in an approachable form.”20
When picking an email marketing tool, think about how easy it is to use, how customizable it is, and how well it integrates with other systems20. The right software can help businesses reach their full potential online and connect better with their audience.
Pricing and Cost Considerations
When picking an email marketing software, cost is key. Prices vary a lot, affecting what you get for your money21. For example, Campaigner has plans from $59 to $694 a month. These plans offer different features like contact numbers and design options21.
Zoho Campaigns starts at $3 to $5 a month. It’s good for small to medium businesses, with options for design and automation21.
SendPulse has plans from $7 to $11 a month. It’s for businesses needing to send emails, with options for images and segmentation21. MailerLite offers a free plan for up to 1,000 subscribers. Paid plans start at unlimited emails with three seats, including dynamic content and automation21.
Comparing Pricing Across Top Platforms
Top email marketing platforms have different prices22. Mailchimp has plans from free to premium, with varying costs22. Sendinblue’s Premium plan is $65 a month for up to 20,000 emails22.
Sendpulse is the cheapest for small businesses22. Pabbly costs $29 for 500 to 5,000 subscribers22. GetResponse is affordable for 300-2,000 subscribers22.
It’s important to know the costs of email marketing software23. Email marketing can bring in $38 for every $1 spent23. Software costs range from $0 to $270 a month for 0 to 50,000 subscribers23.
Email marketing agencies charge $100 to $200 an hour or $2,500 a month on average23. Most agencies work on a retainer, with 95% having clients on retainer23.
Knowing the costs of different email marketing software and agencies helps you choose wisely23.
Conclusion
Exploring the top 10 email marketing software shows a wide range of options for businesses. From HubSpot Marketing Hub’s full features to Mailchimp’s e-commerce tools24, this article helps you choose the right one. It’s all about finding the best fit for your business needs.
When picking an email marketing platform, think about its effectiveness, ease of use, and integrations25. Also, consider the pricing and advanced features. This way, you can find a platform that matches your business goals and marketing plans.
Email marketing is key in today’s digital world24. It’s a cost-effective way to connect with customers. With the right email marketing software, businesses can attract new customers, keep existing ones, and improve engagement. Plus, you’ll get valuable insights to make your campaigns even better.
FAQ
What are the key features to look for in email marketing software?
When picking an email marketing platform, look for key features. These include email creation and contact management. Also, design templates and tools, reporting, customization, and automation or AI features are important.
How do I choose the right email marketing software for my business?
To find the best email marketing software, consider a few things. Look at send volume, integrations, and design options. Also, think about ease of use and marketing features that fit your business needs and goals.
What are the pricing and cost considerations for email marketing software?
This section talks about pricing and costs of different email marketing software. It helps you understand the costs and value for your business.
Why is email marketing still important in 2024?
Email marketing is still key in 2024. It’s a proven way to get new customers, keep existing ones, and increase engagement.
What are the top email marketing software options?
This article covers some top email marketing software. It includes HubSpot Marketing Hub, Klaviyo, Campaigner, and Mailchimp. It also talks about their key features, strengths, and when to use them.